Jay-Z signs up with cannabis company as primary brand name strategist

July 10, 2019 by erfa5t8

Billionaire rap artist Jay-Z is going into the fast-growing marijuana industry, taking a role with California business Caliva

as a strategist. Independently owned Caliva, formed in San Jose in 2015, said on Tuesday that Jay-Z had actually gotten in a long-lasting partnership in which he will focus on outreach and the imaginative instructions of the company.

The rapper, whose formal title with Caliva will be chief brand name strategist, will likewise even more his social justice efforts by increasing task training for former prisoners along with fostering quality and fairness in the development of the legal cannabis industry, the business said in a statement.

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” We want to produce something fantastic, have a good time at the same time, do excellent and bring people along the method,” the rap artist stated in a statement.

Jay-Z earlier this year helped to release a criminal justice group called the Reform Alliance with an objective of helping to get 1 million Americans out of prison and on probation or parole in the next 5 years.

Jay-Z, 49 was called by Forbes magazine in June as the first hip-hop artist to end up being a billionaire thanks to investments in clothing, champagne, the ride-hailing service Uber and his Roc Country home entertainment business.

He is the current star to enter the marijuana service as its legalization for recreational use has actually spread to 11 US states, including California.

The rapper Snoop Dogg has his own brand, Leafs by Snoop, and the starlet Whoopi Goldberg in 2016 released a line of medical marijuana products targeted at supplying remedy for menstrual cramps.

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